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Are you looking for the ideal candidates? Ask them to play games.

Coca-Cola, L'Oreal and Vodafone are among the companies that have already won candidates through the KnackAppapp. This application combines artificial intelligence and game theory.



"Forget personality tests, long interviews or group dynamics. You will reveal the behavior profile and potential after the candidate plays the mobile app," suggests Guy Halfteck, who created KnackApp.


In this post, we publish part of an interview with Guy Halfteck conducted by Monica Miglio Pedrosa. The topic is topical in the talent acquisitions, building teams and attracting new talents from abroad. We need to identify talent quickly and remotely.


According to Halfteck, an AI-enabled and game-theory-enabled application analyzes the flow of user data while gaming, revealing its softskills or as yet undiscovered potential in a natural and authentic way.


Currently, Knack is already used by more than 5 million users in 100 countries around the world. Companies such as Coca-Cola, L'Oreal, Vodafone and Grupo Tata recruited candidates through the app.


MIT, Harvard, the World Economic Forum, the Rockefeller Foundation, and the Institute for the Future are organizations that, along with Knack, have conducted studies to assess the impact of this technology on youth employability. "The results show us that companies that use Knack in their hiring processes are getting more diverse teams," says Halfteck.


Personal experience


"I was born in Israel and moved to the United States at the age of 25, where I got my master's degree from Columbia University and my doctorate from Harvard."


"After completing my PhD, I started looking for a job and was nominated by Harvard to tender for one of the most famous hedge funds on Wall Street. I went through several rounds of interviews and after a few months of the process I got a call saying I wouldn't be hired. I asked why and was told that 'I didn't think creatively'"


"I was disappointed and wanted to know how they came to this conclusion." The argument was that the talks determined that. I started thinking about it a lot and wondering if it was the best way for the company to find the most suitable talent for their business."


It's about revealing the potential


"I began to ask myself: how can society identify someone's hidden potential? Or even to say whether or not a person has potential and what is that potential?


"What bothered me the most was that the only reason I was invited for an interview was because I went to Harvard. And that brought me to the next question. Will companies continue to look for talent in the same places, in the same communities? Why not look for talent from all over the world?"


"This, of course, raises questions of diversity and access to opportunities for thousands of young people who could not hold positions in these companies because they were not given the opportunity."


"I'm not saying that companies should do philanthropy, but they should look for people with the best potential to achieve business results. But they can be anywhere in the world."


Game theory and authenticity


"Plato once said that if you play with someone for an hour, you'll know more about them than if you talk for a year. By combining game theory with philosophy, I realized that when watch someone play, it is possible to really understand them, other than when conducting tests or interviews.


"Games have a unique ability to reveal a person's true identity. As a natural experience, the game challenges, engages and forces us to act as we really think and as we are. So if we're creative, it's reflected in the way we play. If we are strategic, resilient and manage success and failure well, it will show as well."


The beginning of the game Knack


"Knack started with a multidisciplinary team of designers, game developers, software engineers, artificial intelligence experts, and experts in behavioral psychology and neuroscience. This team has created a powerful formula for Knack, a gaming app that allows you to uncover individual talents in each individual. And games should be fun, challenging and engaging."


"It is necessary to completely abandon the work environment in order to understand what a person really is. Identification of talent can be directed with professions and the participant directly to the professions in which he will do best."


"Today, Knack is used by national and global companies, colleges, universities and governments. They realized that each person has a unique potential that, if well stimulated and developed, allows for above-average growth."


It doesn't matter where you are


"The first step is to identify the potential of each individual. But first, you need to help that person turn raw potential into talent and practical, usable skills. This is the greatest opportunity for companies and governments. It doesn't matter if the person is poor, rich, in Africa or in Europe. They may not be able to read and write or speak multiple languages. These are not the most important factors."

The analytical graph shows that the entrepreneurial potential of students of elite European schools and students in a socially unequal situation in India is similar. (source: Knack)


Increasing diversity


"The results show us that companies that use Knack increase diversity in their teams, including professional, cultural, gender and more."


"We've done some research with companies that hire through Knack, and the results show that they're doing great with these employees. They are employees who perform better, stay in the company much longer and bring a diverse vision to the business."


An example at the end? Try out your talent in remote cooperation


In this case, we will idetify talent to work and collaborate remotely.

Here you can follow the instructions and take Knack.



Within two days, you'll receive a structured assessment of your talent for remote work.

Please be aware that the analysis is provided for free and number those free analysis is limited.

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